‘This Is Fine’ Comic Gets a Sequel – and a Plush Toy


KC Green

Have you ever seen the This Is Fine comic and related to it, even just the tiniest bit? “This is fine,” the dog says as his house burns down around him, and we go ahead and turn it into a meme for the times our lives are in shambles or the world feels like it’s falling apart. “This is fine. I’m okay with the events that are unfolding currently.”

You might mistake the first two panels for a zen-like acceptance of the events that are occurring, but read the (gruesome) full comic over at Gunshow and it becomes clear that things are not fine, you can’t remain unaffected when your literal or metaphorical house is burning down around you, and being in denial about that will inevitably lead to a bad end.

But, you know — “this is fine” isn’t the worst mantra when you ignore the rest, so a lot of us employ it with less irony than we probably should.

The comic’s creator, KC Green, took another stab at the subject this week. As it turns out, this is not fine. Matt Bors, an editor of The Nib, told The New York Times that the update was needed because 2016 has been such a bad year, suggesting that the dog could remind people that spiralling ever-downward may not be the best approach to a bad situation.

Neither comic is exactly hopeful, but at least this time the dog realizes that things aren’t fine in time to save himself.

If you find yourself in need of a reminder that things are (or are not) fine, KC Green is running a Kickstarter to fund production of a plush version of the This Is Fine dog.

Green shared a few thoughts on the comic for the Kickstarter.

From my old webcomic “Gunshow,” this dark horse of a comic rose into prominent usage among the college testing crowd and grew from there. Normally the first two panels are only seen. Brevity is the soul of wit, after all! But it continued to seep into the consciousness of America and the world as things seemingly just got… worse.

I, for one, hope there’ll be a day when we no longer have to look for the dog on fire to support our feelings, but until that day comes, maybe a nice big plush of the boy will help.

We also hope for that day. But the Kickstarter reached its funding goals almost immediately, and is sitting at nearly 10 times the original goal after just a week, so for now, we clearly still relate.

[This Is Not Fine]
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