Extra Credits Breaks Down the Psychology of Review Scores, IAP and Steam Sales

Ever wonder why a game you don’t even have time to play is so much more appealing during a Steam sale than it is at any other time of year, or why everyone cares so much about review scores? The folks at Extra Credits have one answer: the anchoring effect.

Anchoring is a cognitive bias that puts the first piece of information we get about something at the center of all our decision making. If you’re wondering how that makes Steam sales so very, very tempting, the video has what you need.

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