Mental illness is a core piece of Hellblade: Senua’s Sacrifice. It explores psychosis and voice hearing from the perspective of its hero, celtic warrior Senua — an effort that has been viewed as something of a mixed success. But Hellblade’s creators at Ninja Theory continue their efforts to do right by the mental health community, most recently with a drive to raise funds for Rethink Mental Illness.
Rethink provides direct support to many families and individuals in England who deal with mental health issues. It provides expert advice, runs mental health services and support groups, and campaigns nationally for policy change.
On October 10th, for World Mental Health Day, Ninja Theory announced that all proceeds from Hellblade for the day would go to the organization.
— NinjaTheory (@NinjaTheory) October 10, 2017
The fundraising effort was a grand success, bringing in £60,798.80 for the organization (approx $80,000 US).
“We’re proud of our fans for showing their kindness towards others who, like our hero Senua, need our help and support to continue the good fight,” said Ninja Theory co-founder Tameem Antoniades. “Our donation to Rethink Mental Illness will impact many people’s lives in a meaningful way and help shed light on their darkness.”
Jemima Woolgar, Rethink’s manager of mental illness events and community fundraising, highlighted the tangible value of the donation.
“Your generous donation will make a big difference to the work that we do here at Rethink Mental Illness. The donation is the equivalent of employing two of our full-time colleagues to answer calls to our advice and information line, helping people newly diagnosed with mental illness get more information and support – which is fantastic.”