Take This’ most recent research paper is now available: Toxic Gamers are Alienating Your Core Demographic – The Business Case for Community Management.
The goal of this research was to better understand the financial impact of toxic gaming communities. Earlier this year, Nielsen polled 2,328 teens and adults in North America about their experiences with toxic gaming communities and how those experiences influenced player engagement and spending in those spaces.
Nielsen collected this data through their Video Game Tracking Service and provided it to Take That through its Data for Good program. If you’d like to learn more about VGT and how you can leverage it reach out to email@example.com
Some highlights from the study:
You can download the full report here or view in the PDF viewer below.ToxicGamersBottomLineReport_TakeThis