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There is no topic games can’t tackle, but when game content intentionally evokes intense emotional experiences game developers have a duty to minimize harm. Whether a game explores vulnerable populations or discusses topics traditionally considered stigmatized (i.e. mental illness) or traumatic (i.e. assault), game designers must actively do right by the player. In this talk, clinical psychologist and professor of game design Dr. Kelli Dunlap adapts psychological ethical standards to create guidelines for game designers working on emotionally heavy content.