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Toxicity and the Bottom Line: The Impact of Hate and Harassment on Player Retention and In-Game Purchases

By  Take This · March 8th, 2024 ·
Toxicity and the Bottom Line: The Impact of Hate and Harassment on Player Retention and In-Game Purchases
Toxicity and the Bottom Line: The Impact of Hate and Harassment on Player Retention and In-Game Purchases

Player safety is of utmost importance for game makers. However, it is often a revenue based argument that is most influential for enacting meaningful policy change. To facilitate creating a stronger business case for prioritizing resources to address toxicity, we surveyed 2,408 players about their trust and safety expectations and experiences in gaming spaces as they relate to hate and harassment.

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Take This, Inc. 2021
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Take This is a mental health nonprofit decreasing stigma and increasing support for mental health in games.

We are a 501(c)(3) non-profit mental health organization providing comprehensive resources and support that is tailored for the unique needs of the game development community and embraces the diverse cultures and issues of the game community. We combine clinical best practice with a love of all things gamer, providing a safe, accepting space for gamers and developers. We work in a spirit of partnership with other organizations addressing these issues among game enthusiasts, streamers, and creators.

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