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Academic Ramblings: Parasocial relationships and the Unique Case of Streaming

By  Dr. Rachel Kowert · March 17th, 2021 · Research

In this episode of Academic Ramblings, we explore how traditional parasocial relationships differ when discussed in the context of streaming. 

Parasocial relationships is a term developed in the 1950s to describe the relationships we feel with TV personalities and can be used to understand the pseudo relationships we feel with celebrities, sports teams, and today, has become ever relevant to the relationships we, as viewers, have with live-streamers. However, parasocial relationships with streamers are unique as they are not classically one way as parasocial relationships of the past have been.

In the video we explore why this is the case, with special attention placed on factors such as wishful identification, emotional engagement, community affiliation, and fandom.


View related posts: Academic Ramblings, Dr. Rachel Kowert, take this
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Take This is a mental health nonprofit decreasing stigma and increasing support for mental health in games.

We are a 501(c)(3) non-profit mental health organization providing comprehensive resources and support that is tailored for the unique needs of the game development community and embraces the diverse cultures and issues of the game community. We combine clinical best practice with a love of all things gamer, providing a safe, accepting space for gamers and developers. We work in a spirit of partnership with other organizations addressing these issues among game enthusiasts, streamers, and creators.

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