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Jargon Schmargon: Parasocial Relationships

By  Dr. Rachel Kowert · March 3rd, 2021 · Research

In this episode of Jargon Schmargon, we take a closer look at parasocial relationships.

Parasocial relationships is a term developed in the 1950s to describe the relationships we feel with TV personalities. In a parasocial relationship A person extends emotional energy, interest, and time in the relationship while the other person, the persona, is completely unaware of the other’s existence.

While one-sided, parasocial relationships do have structural similarities with traditional two-way relationships. For example, parasocial relationships can provide models  to identify with, look up to, and even help shape one’s own identity, much like our close family and friends do. Parasocial relationships can also provide a similar sense of connection and all of the associated emotions. 

In this video, we take a closer look at the nature of parasocial relationships and how they relate to celebrities, video game characters, and even our favorite streamers. 


View related posts: Dr. Rachel Kowert, Jargon Schmargon, Parasocial Relationships
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Take This is a mental health nonprofit decreasing stigma and increasing support for mental health in games.

We are a 501(c)(3) non-profit mental health organization providing comprehensive resources and support that is tailored for the unique needs of the game development community and embraces the diverse cultures and issues of the game community. We combine clinical best practice with a love of all things gamer, providing a safe, accepting space for gamers and developers. We work in a spirit of partnership with other organizations addressing these issues among game enthusiasts, streamers, and creators.

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