In this episode of Jargon Schmargon, we take a closer look at parasocial relationships.

Parasocial relationships is a term developed in the 1950s to describe the relationships we feel with TV personalities. In a parasocial relationship A person extends emotional energy, interest, and time in the relationship while the other person, the persona, is completely unaware of the other’s existence.

While one-sided, parasocial relationships do have structural similarities with traditional two-way relationships. For example, parasocial relationships can provide models  to identify with, look up to, and even help shape one’s own identity, much like our close family and friends do. Parasocial relationships can also provide a similar sense of connection and all of the associated emotions. 

In this video, we take a closer look at the nature of parasocial relationships and how they relate to celebrities, video game characters, and even our favorite streamers.